Empfohlene Literatur
Publikationen direkt zur Marke Inspirierendes aus anderen Disziplinen Christine Wichert    

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Brand-related publications

Emotional Branding von Marc Gobe , Sergio Zyman
 		 Emotional Branding by Marc Gobe and Sergio Zyman
(combining design and emotion in brand leadership)
Lovemarks von A.G. Lafley und K. Roberts

Lovemarks by A.G. Lafley and K. Roberts (how to give brands emotion)
United We Brand von Mike Moser

United We Brand von Mike Moser (a pragmatic workbook)
Building the Brand-Driven Business von Scott M. Davis , Michael Dunn
 		 Building the Brand-Driven Business by Scott M. Davis , Michael Dunn
(how to manage brand touchpoints)

Inspiration from other disciplines
Clausewitz on Strategy von Tiha von Ghyczy et al.
 		 Clausewitz on Strategy by Tiha von Ghyczy et al. (wisdom of the Prussian general)
Die 24 Gesetze der Verführung von Robert Greene The art of seduction by Robert Greene
Body of Truth von Dan Hill Multivariate data analysis by Joseph F. Hair (complex statistics made easy)
Multivariate Analysemethoden von Klaus Backhaus et al.
 		 Body of Truth by Dan Hill (how to establish truth)